Fortune

Practice management and operations

Fortune Management is the nation's largest network of experienced local dental consultants, with over 35 years of experience helping dentists build more profitable, efficient, and fulfilling practices. With more than 150 executive dental consultants, 15,000 dentists coached, and 400 live events per year, Fortune brings both the scale of a national organization and the accountability of a local, in-person relationship.

Fortune's approach is hands-on by design. Rather than remote check-ins and generic advice, Fortune coaches show up in person, working side by side with practice teams to implement real change. Their comprehensive coaching programs span everything from foundational structure and team culture to clinical mastery, hygiene performance, and executive leadership development.

The relationship between Fortune and TruBlu

TruBlu Direct was built as a direct extension of Fortune Management's mission. Fortune identified that independent dental practices needed more than coaching — they needed access to the right vendors, tools, and resources at pricing and terms that reflected their value as a community. TruBlu is the membership platform Fortune created to deliver that.

That shared origin means Fortune and TruBlu are not simply aligned — they are integrated. Fortune coaches work within the TruBlu ecosystem, and TruBlu members benefit from the decades of practice management experience, partner relationships, and proven systems that Fortune has built. Joining TruBlu means joining a network that Fortune has spent 35 years developing.

What Fortune helps practices achieve

Fortune supports practices looking to:

• Increase revenue and collections through proven systems and accountability
• Build a high-performing team with strong culture, clarity, and leadership
• Develop the practice owner as a CEO, not just a clinician
• Access specialty programs in hygiene, clinical skills, laser dentistry, and more
• Navigate major milestones like practice startups, acquisitions, and growth transitions

Fortune's practice analysis identifies specific opportunities and provides a clear, personalized roadmap for getting there, including financial benchmarks, scheduling optimization, team dynamics, and ROI projections.

Who Fortune is best for

Fortune is a strong fit for:

• Independent practice owners who want structured, accountable growth support
• Dentists who feel stuck and need an experienced outside perspective
• Practices ready to move from reactive management to intentional leadership
• TruBlu members looking to deepen their engagement with coaching and training

TruBlu members can connect with a TruBlu service specialist to learn more about Fortune's coaching programs and get introduced to a local consultant in their area.